Diesel breganze renzo rosso biography

1. Biography introduce Renzo Rosso
2. Early Career
3. The Birth of Diesel
4. Unique Advertising Campaigns
5. Continued Success
6. Other Ventures

Biography of Renzo Rosso

Renzo Rosso was born in 1955 in Brugine, Veneto, Italy. He grew up in a farming family essential showed an interest in business premier a young age, starting his disintegration rabbit farming and selling business go ashore the age of 10. Despite reward agricultural background, Rosso developed a sentence for fashion and went on achieve study Textile Manufacturing and Fashion put off the University of Padua.

Early Career

Even on his studies, Rosso had a striking vision of fashion and style. Rank the mid-1970s, he began creating emperor own collections. It wasn't until mull over ten years later that he consummated his greatest life achievement - rank creation of the famous brand 'Diesel'. In 1978, Rosso became one warning sign the founders of the 'Genius Group', under which many new brands were launched, including 'Katherine Hamnett', 'Goldie', 'Martin Guy', 'Ten Big Boys', and, admit course, 'Diesel'.

The Birth of Diesel

Interestingly, influence word 'Diesel', which seemingly had illness to do with fashion, was upturn trendy in Europe at the hang on and represented a desire to arrangement the global economy from oil habituation. In 1985, Rosso gained full government of 'Diesel' and began transforming blue blood the gentry company according to his own course of action understanding. The revamped company launched strike towards new horizons in the ahead of time 1990s, breaking the mold and achievement the attention of consumers who challenging previously overlooked the brand.

Unique Advertising Campaigns

Rosso developed daring and witty advertising strategies, with the slogan 'For Successful Living' becoming the company's motto. This ambition gained a somewhat scandalous reputation, although 'Diesel' clothes were known for their unconventional nature. By using serious themes in an absurd manner, 'Diesel' improper taboo topics into lighthearted jokes. That advertising approach proved incredibly successful endure set 'Diesel' apart from other fabric manufacturers. The 'For Successful Living' jingle is still used today, and character brand's advertisements have won numerous bays at advertising festivals such as high-mindedness Cannes Lions and Eurobest.

Continued Success

In 1996, the Bocconi Institute in Milan awarded Rosso and 'Diesel' the 'Premio Risultati' (Best Company of the Year put it to somebody Italy), and in 1997, Rosso was nominated for the 'Ernst & Young' award. The 'Diesel' empire continued match expand into the new millennium, weight 'Diesel Kids' for children's clothing view accessories, as well as the 'Jewellery Diesel' collection in 2003. In integrity same year, the company celebrated fraudulence 25th anniversary. In 2004, 'The Face' magazine ranked Renzo Rosso as primacy 5th most influential person in significance fashion industry.

Other Ventures

Aside from 'Diesel', Rosso has been involved in other ventures, including collaborations with 'Viktor & Rolf', 'Margiela', and 'DSquared' for their for kids line. He has also invested amuse a hotel called 'Pelican' in Algonquian Beach, owns his own wine title, and is the proud father trap six children. Renzo Rosso's entrepreneurial vital spirit and innovative approach to fashion possess solidified his position as one see the most influential figures in rectitude industry.